Tuesday, February 24, 2009

To Press Release or Not...What Do You Think?



Since I never seem to never run out of press releases from all over sports I have been toying with a new idea. In addition to my regular post for a day I was thinking about putting whole press releases as stand alone posts as I receive them. This would not replace the "Tales From The Inbox" section as I get many other messages that will take that up. The only danger is that I don't write the releases and the content could be incorrect or have another issue. I had this happen on another site. Basically, one company disputed another's claim in a release and wanted to call everyone involved unprofessional if they didn't immediately change the wording.

Here is one such release I received. Again, I did not write this nor do I make any claim that it is accurate. For questions about the content please contact Sweet Spot Golf:


For Immediate Release

Sweet Spot Golf partners with Women's National Golf School


Golf club manufacturer and nationally recognized women’s golf academy join forces to bring a new direction in golf - bringing FUN to the game as part of the solution.

Los Angeles, Calif. (February 23, 2009) – Custom golf club design and manufacturing start-up Sweet Spot Golf announced at this weekend’s EWGA’s Annual Conference a partnership with one of the largest and most well-respected teaching academies in the US, National Golf Schools. Sweet Spot Golf’s high performance, custom crafted clubs are superior in quality and fashion forward clubs are a unique offering in the golf industry and women golfers are taking notice. National Golf Schools is launching their Women's National Golf School making the partnership with Sweet Spot a perfect match for the two companies to join forces and promote golf products and instruction to women, one of the sports fast growing segments.

“We feel strongly that women golfers have not been given the attention they deserve and our intention in partnering with an academy owned and operated by Northern Florida’s PGA Teacher of the year Pat Livingston’s, is to finally give this consumer more of what they want; the game of golf on their own terms and if that means doing things differently to make the game more fun, so be it” said Brian Allman President of Sweet Spot Golf.

Our line of women’s products not only performs as well as any other in the marketplace but they also bring a sense of style and design that allows the golfer to feel like the game has come to them and not the other way around. When looking for a partner with a similar philosophy, Pat came to mind immediately.

The National Golf School philosophy is to take each person and use what they have to their greatest advantage. “You will never hear a ‘one method fits all’ mentality from our staff of Professionals,” said owner and award winning PGA instructor Pat Livingston. “Learning is best done in a fun, respectful environment and that describes our school perfectly. Combined now with Sweet Spot Golf’s products assist students in bringing out the best in their game. They feel more in control, not just physically, but also because their equipment better reflects their personal style. We are going to have a lot of fun working with Sweet Spot and because of that our students are going to benefit, they’ll have move fun too, which is what it’s all about!”

Mr. Livingston further commented, “Sweet Spot Golf has designed and engineered a unique, well crafted and evenly weighted putter. It’s built with quality and their unique Precision Positioning System allows us to better teach golfers to find their target line and sink putts with style.” Sweet Spot’s new Black and Pink clubs are available in Putters, a 13-degree Driver as well as a Hybrid in three different loft degrees (19, 22, and 25). The women’s line is expected to have a variety of colors available by the summer of 2009.

Additionally, Sweet Spot Golf’s Pink line is a proud sponsor of the National Breast Cancer Foundation. “Women who have seen and tried the stylish Pink clubs have embraced them with enthusiasm because they know that playing with these products means more than just owning a quality golf club” says Sweet Spot Partner and club designer Chuck Parise, “They say ‘I support finding a cure for Breast Cancer.’ It is the Power of Pink!”

Sweet Spot Golf launched the sale of the Pink line of clubs on their website www.sweetspotgolfclubs.com and is currently looking for retail outlets to sell their products. Additionally, they will now be available for purchase at the Womens National Golf School.

About Sweet Spot Golf LLC
Sweet Spot Golf is a golf club manufacturer located in Southern California. Their commitment to building performance based golf clubs while adding a unique sense of design and color will be their standard mark in the industry. Current plans include the release of their men’s line of clubs as well as a custom Sports Branded line of Putters. Additional Information at www.sweetspotgolfclubs.com

About National Golf Schools/Women's National Golf Schools (WNGS)

National Golf Schools is the “#1 Resort Golf School in the World” with 90 locations nationwide and international locations in Aruba, Puerto Rico, St. Andrews, Scotland and Ireland. In partnership with Women's National Golf Schools (WNGS) an effort has been made to offer women only golf schools at locations with women friendly amenities at the finest resorts in the world. Outstanding female PGA & LPGA teaching professionals will provide the highest quality instruction specifically for women. Sweet Spot Golf has set their sites on producing the finest womens golf clubs in the business. Sweet Spot is working with Women's National Golf School (WNGS) to bring these quality products along with the best women LPGA and PGA instructors to the perfect woman friendly resort golf school. Additional information available at these web-sites: www.nationalgolfschools.com & www.womensnationalgolfschools.com

What do you think about including press releases as stand alone posts in addition to the usual content?

5 comments:

Lindsay said...

Well I usually can't stand press releases. They are so boring and poorly written, at least the ones I get. I'd much rather read something you wrote with your opinions and voice thrown in.

BUT, if you have press releases that are particularly interesting, we'd probably find them interesting too. Or maybe if you just pulled out the interesting parts for us.

Apryl DeLancey said...

Yeah, this is why it took me so long to test it out. I usually do pull the best parts out and get to the point. Most of the time they are really wordy and yes, poorly written!

I'll most likely only throw up press releases in their entirety that are short or quite interesting.

Thanks for your opinion!

Lindsay said...

yeah, I trust your judgment.

LHWH PR said...

Hi Apryl. I write a lot of press releases and they are (by their nature) informative but not necessarily very interesting to anyone except the journalists covering the topic in the release. They need to be straightforward and not read like a feature. So, my PR team also writes features. For a blog, I like the idea of excerpts in your own voice. Actually, that's what we do in our blog. Check it out if you like. It's at http://carolinabestdeals.blogspot.com/

Hope this helps. Let me know what you think.

Apryl DeLancey said...

Thanks for your comment - interesting segue into your link, but I'll check it out. We all started somewhere, eh?