Thursday, April 8, 2010

Nike's Marketing Genius



Say what you will about Tiger Woods and/or Nike. The marketing team/agency for Nike are truly geniuses.

Seriously, using the voice of the deceased Earl Woods as Tiger stands with that pensive stare as if he is actually taking a scolding from his father is a definite advertising milestone that will be discussed ad nauseam.

This commercial will enrage some, delight others, and spark many a heated debate. It will undoubtedly be very polarizing...

...but all the while...people will be discussing the NIKE commercial...

Genius.

2 comments:

Becky Leetch said...

Don't they say that any press is good press?

Apryl DeLancey said...

Pretty much - the word NIKE will be mentioned all week and many will now have a natural connection between Nike, Tiger (if they didn't already), and the Masters (one of the largest golf events of the season).

They knew what they were doing.