Nike's Marketing Genius



Say what you will about Tiger Woods and/or Nike. The marketing team/agency for Nike are truly geniuses.

Seriously, using the voice of the deceased Earl Woods as Tiger stands with that pensive stare as if he is actually taking a scolding from his father is a definite advertising milestone that will be discussed ad nauseam.

This commercial will enrage some, delight others, and spark many a heated debate. It will undoubtedly be very polarizing...

...but all the while...people will be discussing the NIKE commercial...

Genius.

Comments

Becky Leetch said…
Don't they say that any press is good press?
Apryl DeLancey said…
Pretty much - the word NIKE will be mentioned all week and many will now have a natural connection between Nike, Tiger (if they didn't already), and the Masters (one of the largest golf events of the season).

They knew what they were doing.