Thursday, April 8, 2010
Nike's Marketing Genius
Say what you will about Tiger Woods and/or Nike. The marketing team/agency for Nike are truly geniuses.
Seriously, using the voice of the deceased Earl Woods as Tiger stands with that pensive stare as if he is actually taking a scolding from his father is a definite advertising milestone that will be discussed ad nauseam.
This commercial will enrage some, delight others, and spark many a heated debate. It will undoubtedly be very polarizing...
...but all the while...people will be discussing the NIKE commercial...
Genius.
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2 comments:
Don't they say that any press is good press?
Pretty much - the word NIKE will be mentioned all week and many will now have a natural connection between Nike, Tiger (if they didn't already), and the Masters (one of the largest golf events of the season).
They knew what they were doing.
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