Saturday, March 6, 2010

I'm Amazed At The Response



The responses to my Nutrisystem rant have been quite interesting. What started as a mere rant uncovered a great case study in exceptional marketing strategy. Check out the update I just added and read through the comments here. "Weigh in" and throw in your opinion too!

2 comments:

Lindsay said...

The worst thing about the commercial was the "husband" saying something like "I have my wife back!"

Obviously the marketing works though. They obviously have many women thinking, "Does MY husband think I'M fat?"

Apryl DeLancey said...

Yep - brilliant strategic targeting!

The folks may or may not be real but once they become a spokes model for the brand they get PLENTY of support. Trainers, stylists, makeup & hair, etc. The followers of the packaged food don't get all the extras but have hope they will get the same result. Sometimes hope is enough. Sometimes.