Tuesday, September 29, 2009
Tales From The Inbox - September 29, 2009
Mother Nature: Serena Williams will appear in a new print advertising campaign starting in October 2009 for Tampax. The images bring to life Tampax’s “Outsmart Mother Nature” campaign, further illustrating the brand’s commitment to celebrating today’s women and empowering them to live life on their own terms every day. Williams will be featured in a series of playful, lighthearted advertisements and online videos. In each piece, Williams defeats Tampax’s Mother Nature character, who tries to deliver her “monthly gift” in an unsuccessful attempt to throw Williams off her game – on and off the tennis court.
Life Rolls On: On what would have been Christopher Reeve’s 57th
birthday (September 25), Life Rolls On Foundation (LRO) and the Christopher & Dana Reeve Foundation have announced a merger. Effective immediately, Life Rolls On Foundation, based in Los Angeles, will serve as the West Coast headquarters and division of the Reeve Foundation. The Reeve Foundation is a national, non-profit organization dedicated to finding cures and treatments for spinal cord injuries and improving the lives of people living with paralysis. Life Rolls On, founded by Jesse and Josh Billauer, is dedicated to improving the quality of life for young people affected by spinal cord injury (SCI) and utilizes action sports as a platform to inspire infinite possibilities despite paralysis. Both organizations’ mission and focus will remain the same. LRO will continue to produce unique quality of life programs, including its award-winning, adaptive surfing program, They Will Surf Again, as well as education, motivation and awareness initiatives.
Don't Forget The Contest: Don't forget to enter the Andy Murray's HEAD Radical Messenger contest. Be patient for a minute and let the video load and talk you through what you should do. It's pretty cool as are the messages it sends.