Saturday, November 22, 2008

Tales From The Inbox - November 22 2008

Life Rolls On: "They Will Surf Again" events are over for the year but LRO has more events coming up:

Ready to Rumble? December 13

Mixed Martial Artist legend Ken Shamrock will headline a group of MMA fighters, pro boxers, kickboxing champions, skaters and surfers at the Extreme Sports and Artists Charity Event benefiting Life Rolls On Foundation. As UFC’s first Heavyweight Champion, King of the Ring and WWF Intercontinental Champion, Shamrock, a UFC Hall of Famer, has earned the nickname “The Most Dangerous Man Alive.” On December 13, at No Limits Mixed Martial Arts and Fitness in Irvine, CA, Shamrock will show a softer side, as he teams up with event host and others to help raise money for young people affected by spinal cord injury.

LRO Ambassador Briana Walker will represent LRO at this unique fundraiser, which will feature submission wrestling super fights, skateboard competitions, live bands, artist shows and more. There will also be a silent auction, showcasing original art, clothing, surfboards, skateboards, cosmetics and other phenomenal items. During the festivities, will also recognize Surfrider Foundation for its outstanding work on the Save Trestles campaign. was originally an art gallery founded by artists in 2001 and has emerged into a social art network that focuses on artistic freedom of expression and collaboration of talents, which include art, prose, exotic automobiles, and extreme sports.

With live music, food, cocktails and entertainment (plus a keepsake photo from the night), this is surely an event you won’t want to miss. For tickets and information, visit their website.

Tenative: The group is organizing "They Will Ski Again" to be held at Mammoth Mountain on January, 24 2009. Visit the LRO website for details and sign up for the newsletter to keep up with this an all other events.


Nike: Another press release made its way to me where Nike is launching a campaign based around women and sports.


Those raising the bar to create more opportunities for women in sport will now be able to take their efforts to a whole new level. Nike and Ashoka’s Changemakers are offering an online competition for those elevating women in their communities through the power of sport.

The Nike Gamechangers: Change the Game for Women in Sport competition encourages people from around the world to showcase their game by outlining their exciting ideas for women in sport on their website.

“Nike understands the transformative power of sport and we know there are social innovators around the world doing amazing work in this area,” states Nike “Let Me Play” Global Director, Maria Bobenreith. “Through the Nike Game Changers competition we are providing an online platform to form a community of game changers and showcase their ideas and innovations around empowering women through sport.”

The Nike Game Changers online community is built upon a foundation of action and advocacy through sport and interconnectivity. Using their innovations, people from around the world can submit their ideas for social change while contributing to other entries, often resulting in new partnerships and friendships.

“The competition is driven by its member base through idea generation, nomination, digital voting, and blogging, making it organic and relevant to the audience,” states Changemakers’ Executive Director Charlie Brown. “Changemakers is excited to partner for this second collaboration with Nike, honing in on the global need to create more powerful opportunities for women in sport.”

The top 10 ideas are then chosen by a prominent judging panel including former athletes, celebrities, academics and social entrepreneurs. Members, fans, sports-minded celebrities and athletes then vote on the three most powerful ideas that each win a $5,000 cash prize.

The online competition launched November 12, 2008 and will showcase innovative solutions, encouraging members to comment, network and assist one another in making a difference. Submissions are welcome until February, 2008.


Lindsay said...

Nike always has awesome advertising ideas and such. I love this idea about promoting women in sports and making it a competition.

Apryl DeLancey said...

Yeah - I get a lot of press releases about these types of initiatives from them. Also, a rep of theirs recently told me that they felt they were missing something in women's sports and were working to change that.